The 5-Second Trick For Cambridge Analytica Facebook scandal
Cambridge Analytica Is Shady. The Cruz algorithm was then applied to what the campaign calls an "enhanced voter file," which can contain as many as 50,000 data points gathered from voting records, popular websites and consumer information such as magazine subscriptions, car ownership and preferences for food and clothing.
I was sitting a few rows away from Facebook COO Sheryl Sandberg when she told Kara Swisher , in conversation at the Castro Theater in San Francisco, that Facebook was making concentrated efforts to make sure what happened in the 2016 election doesn't happen again.
The scandal revealed by the Times and the Observer dates back to 2014, when Cambridge Analytica hired Alexsandr Kogan, a Russian-American academic, to harvest Facebook data and build psychographicâ€ profiles that would be used in persuasion campaigns.
Over the weekend, extended reporting by several global and national papers including The Guardian's Observer and The New York TimesÂ made it clear that Facebook did not do enough to recover data of about 50 million of its users that was then used to influence the 2016 US election.
But since the service's default terms allowed apps to gather data from friends, he ended up pilfering over 50 million profiles. British press have credited Cambridge Analytica with providing services to pro-Brexit campaign , but Nix has denied working for the group.
Whistleblowers in recent days contend that Cambridge Analytica collected information about users and their friends under a since-ceased policy governing third-party apps on Facebook - then kept that data even after Facebook asked that it be deleted. He spoke to The Observer about his former employer and about how Facebook's core business model - delivering tailored ads to users - can be exploited.
This Cambridge Analytica scandal raises major questions about how this could have happened, how it can be stopped and whether the connection between data-driven ads and democracy is fundamentally toxic. Analysts at Macquarie Research warned that there are three main risks to Facebook's stock from the Cambridge Analytica scandal: Legal and political risk, people starting to distrust social media, and radical action from Facebook.
In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica â€” for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump â€” the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.
With all that engineer power Facebook possesses, they need to put a system in place that prevents quiz and app builders from gaining access to user pages - if they want to (I'm not sure they do, which is a whole different story). While Tyagi concedes that the people at SCL and Cambridge Analytica are technically very soundâ€, he insists that they have not helped OBI and its campaigns in a digital capacityâ€.
Perhaps it didn't want to draw too much scrutiny to the structures upon which it had made so much money: Facebook's appeal to advertisers, after all, is that it is built to micro-target people along an endless series of cultural, demographic, and psychological axis.
According to published news reports, Cambridge University researcher Aleksandr Kogan created a personality-analysis app that was used by 270,000 Facebook users, who, in turn, gave the app permission to access data on themselves and their friends, ultimately exposing a network of 50-million.
But the Cambridge Analytica scandal opens a new front for the company. It collected 5,000 different data points about users and accessed their Facebook accounts and all their friends' profiles, too. Complaints about targeted political campaigning over social media, however, seem disingenuous.